![]() The success of the project has been a boon for local artists. Lest the novelty wane, the installation is closed periodically to add new content, a perpetual work in progress. Furthermore, The House of Eternal Return received a 2017 TEA Award and was cited as the tenth best music venue in the United States. They had 400,000 visitors within the first nine months, which is almost six times the population of Santa Fe. They wanted to attract 300,000 people during the first year. Talented construction workers, architects, engineers, and electricians brought it to life, with The House of Eternal Return opening on March 16, 2016. They invested thousands of hours, creating magazine articles, postcards, diary entries and computer posts to advance and define the narrative. ![]() With financing in hand, about 135 artists began creating the 70 rooms that make up The House of Eternal Return. He purchased a shuttered bowling alley on the south side of Santa Fe. Vince successfully pitched George on the commercial viability of a permanent space, with George committing as an equity partner. Vince Kadlubek, one of the founding members, worked as marketing director for Jean Cocteau Cinema in Santa Fe, which is owned by George R.R. In 2014, they found a patron/partner who believed in their vision, who had the financial resources to help them manifest their dream. The financial reality is gallery owners are motivated to focus exclusively on commercial viability. Whereas Santa Fe is known worldwide as a creative community, the arts scene can be surprisingly intractable and dismissive when it comes to eccentric or innovative concepts. Initially, they rented a warehouse to stage art shows, parties, and punk concerts, divvying up the monthly rent while honing their skills on temporary installations and events. The group of creative vagabonds wanted to create large, immersive, interactive narrative experiences. They wanted to push the envelope, to create something different. The name Meow Wolf was purely serendipity, based on drawing two words out of a hat. They were artists, representing talent across a variety of genres however, they didn’t fit into the traditional Santa Fe art scene. Meow Wolf is an arts and entertainment group founded by 10 friends in Santa Fe, New Mexico in 2008. A group of rogue artists created an immersive art experience in a renovated bowling alley in Santa Fe, New Mexico in 2016.
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